product, product development, strategy
A Wardley Map is a representation of the landscape in which a business operates. It consists of a value chain (activities needed to fulfill user needs) graphed against evolution (how individual activities change over time under supply and demand competition). A Wardley Map represents the situational awareness and shared assumptions being made about a context and hints at what strategic options are available.
Concise summary of process at Understand context and diminish risk: How to build your first Wardley Map with Miro
- use mapping as a way to quickly validate solutions and avoid costly mistakes – to identify what to build, buy and outsource
- map minimizes the chance that I’ll miss something important
- a more evolved component can be outsourced and treated like a building block, while a less evolved component usually needs to be built from scratch or given other special consideration (money, time and energy).
- The real danger is in mistreating a more evolved component by building it from scratch.
- Outsourcing highly evolved components is a critical aspect of building cost-effective solutions.
- Since you have limited resources, it makes sense to save them for the components that actually need special treatment.
- Y-axis - value chain. invisible (bottom) to visible (top). user at top
- X-axis - genesis (new, uncertain, failure-prone), custom, product, commodity (old, boring, reliable)
Video Showing the Process
- Wardley map - Wikipedia
- Intro to Wardley Mapping
- Understand context and diminish risk: How to build your first Wardley Map with Miro